Alternative Methods for Conveying Data

If we want our audiences to truly understand our data, we need to wrap our findings within a context that our audiences understand. Context provides an important perspective, which allows audiences to connect our new information to things they already know and understand. Context makes our data move from the abstract to the concrete; it makes our data memorable.
Author: 
Communication and Social Marketing Center
Publisher: 
The National Center for Mental Health Promotion and Youth Violence Prevention
Date Published: 
2012