Campaign for Change: Harnessing the Power of Effective Communication

Event Date: 
Friday, September 18, 2015 (All day)

What difference does it make that 1 in 4 teens have misused prescription drugs in their lifetime? That more people die from opioid overdoses than car crashes in Massachusetts? Or that your coalition has reduced underage drinking by 30% over the past 10 years? Who needs to have this information? – Why should they care? What impact does it have on them? What difference does it make for them? Their community? Their family?

On September 18, 2015, the Massachusetts Technical Assistance Partnership for Prevention (MassTAPP) hosted a statewide conference for substance abuse coalitions and community representatives titled Campaign for Change: Harnessing the Power of Effective Communication to help you answer these questions and examine how communications can enhance your prevention efforts.  Our keynote speaker, Bill DeJong, PhD., Professor – BU Department of Community Health Sciences, addressed how communications can enhance and support prevention strategies and the importance of planning those campaigns as you would any of your prevention strategies. There were a number of breakout sessions on topics such as communications planning, utilizing communications for sustainability, enhancing prevention efforts with social media, influencing policy makers through communications and many more.

The PowerPoint Presentations along with any resources and handouts are available below:
Keynote Address: Media Campaigns Are Great and So Can You - Bill DeJong, PhD., Professor - Boston University Department of Community Health Sciences
 - PPT
- Makeup PSA-
- Pretty Pretty PSA

A1. Communications Planning 101: What is a Communication Plan and Why Is It Important to Have One? - Elly Stout, Prevention Support Program Manager – Suicide Prevention Resource Center, EDC Inc.
- PPT
- Audience and Objectives Worksheet
- Profiling Your Audience Worksheet
- Developing a Creative Brief Worksheet
- Additional Communications Planning Resources Handout

B1. Modeling Language and Combatting Stigma Around Substance Misuse - Gary Langis, Technical Assistance Provider - MassTAPP; Carl Alves, Technical Assistance Provider - MassTAPP
 - PPT
 - The Words We Use Matter. Reducing Stigma Through Language Brief

C1. Enhancing Prevention Communication with Social Media…and then Evaluating Success - Amy Blaisdell, Online Analyst – Dana Farber Cancer Institute; Marisa Hebble, Program Coordinator - Opioid Task Force of Franklin County and the North Quabbin Region
- PPT:Enhancing Prevention Communication With Social Media…and Then Evaluating Success
- PPT: A Community Coalition Navigating in a Social Media World

D1/C2. Cutting Through the Clutter: Being Heard in an Increasingly Noisy World - Maria Farrah-Howell, Founder and President of Farrah Consulting Group
- PPT

E1. Changing Behaviors with Social Marketing Campaigns - April Cabrera, Program Manager for the Community Affairs Unit at the Bristol County District Attorney’s Office
 - PPT to come

F1. Involving Young People in Message Campaigns - Bill DeJong, PhD., Professor – BU Department of Community Health Sciences
- PPT

G1. Writing for Behavior Change - Amy Behrens, Senior Editor – Communicate Health; Jaya Mathur, Content Manager – Communicate Health
- PPT
- 10 Tips for Visual Design Handout
- 10 Tips for Writing for Behavior Change
- Writing for Behavior Change Exercise

Youth Panel - Laurie Ross, HOPE Coalition Director; Walter Jovel, HOPE Coalition Assistant Director; Cassandra Andersen, Regional Behavioral Health Programs Coordinator – Worcester Division of Public Health; D’mone Walter, student at Doherty High School and HOPE Coalition Member; Greicha Fuentes, HOPE Coalition Member, and Tanisha Aviles, HOPE Coalition Member
- PPT

A2. Making Data More Engaging Using Data Visualization & Infographics - Rebecca Willmer - Communications Director, Children’s Safety Network; Craig Hoyle Senior Research Associate, Education Development Center, Inc.
 - Data Visualization PPT
 - Infographics PPT

B2. User-Centered Design: An Introduction to Testing Print and Online Materials with Your Audience - Amy Behrens, Senior Editor – Communicate Health; Jaya Mathur, Content Manager – Communicate Health
 - PPT
 - Ten Tips for User-Centered Design Handout
 - Creating a Persona Worksheet

C2. Cutting Through the Clutter: Being Heard in an Increasingly Noisy World - Maria Farrah-Howell, Founder and President of Farrah Consulting Group
 - PPT

D2. Communications for Working with Policy Makers - Representative Jim Cantwell, 4th Plymouth District (Marshfield and Scituate); Ben Thomas, Legislative Aide to Rep. Cantwell and former MassTAPP staff; Annmarie Galvin, Co-chair of ScituateFACTS, a Drug Free Communities Coalition
 - PPT
 - Framing Public Issues Toolkit
 - The ABC's of Educating Policy Makers
 - Promote Prevent Elevator Pitch Online Interactive Exercise

E2. Communications for Sustainability - Elly Stout, Prevention Support Program Manager – Suicide Prevention Resource Center
 - PPT
 - Small group activity worksheet
 - Sustainability additional resources list

F2. Communications Planning 201: Communications Strategies - Kim Netter, Communications/Marketing Specialist -Education Development Center, Inc
 - PPT

G2. Creating Positive Community Norms - Stephanie Patton, Prevention Coordinator - Organizing Against Substances In Stoughton (OASIS)
 - PPT to come

Location: 
DCU Center, Worcester, MA
Led by: 
Massachusetts Bureau of Substance Abuse Services and MassTAPP
In-person Meeting/Webinar: 
In-person Meeting
MassTAPP/Other Event of Interest: 
MassTAPP