Communications Planning Webinar
Substance use prevention is important, life-saving work – and your community needs to know about what you are doing to make a difference. In order to be effective, you need the tools to develop and communicate clear, accurate messages that resonate with your audience. Communications isn’t an “extra” – it’s integral to the work that you are already doing.
MassTAPP’s interactive, online toolkit takes coalitions and community partners through a step-by-step process of developing and communicating messages to support and sustain the outcomes identified in your strategic plans. This webinar will be an opportunity to learn more about using this toolkit in your communications planning.
Please join us on Thursday, June 30th, from 10:30am – 12:00pm (click on registration link below) for an engaging presentation and an opportunity to ask questions about how this model can be used in YOUR communities. Our presenter, Kim Netter, is an experienced health communications specialist with extensive expertise in public health strategy implementation, medical marketing, and product development and dissemination. Kim led a team of TA providers, curriculum developers, and writers in the creation of the MassTAPP Communications Toolkit, and will provide an overview of the process as well as suggestions on how to adapt it to your community needs.
Following this webinar, BSAS-funded communities can request additional TA on the topic of communications planning from the MassTAPP team.
- Webinar Recording
- Communications Toolkit
- Worksheet A: Identifying a Strategy to Support through Communications
- Worksheet B: Profiling Your Audience
- Worksheet C: Developing Your Message
- Worksheet D: Creating and Implementing a Communication Strategy
- Worksheet E: Evaluation
- Worksheet F: My Communications Plan
- Making Health Communications Work (CDC Pink Book)
Other Resources Mentioned During Webinar:
- Using Fear Messages and Scare Tactics in Substance Abuse Prevention
- Social Norms Messages Community Examples Gallery
- Social Marketing Messages Community Examples Gallery
- The Montana Institute Website: Positive Community Norms Approach
- The Healthy Peabody Collaborative Facebook Page
- Somerville Cares About Prevention Social Norms Campaign Press Release
- Somerville Cares About Prevention Social Norms Video